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mashable : The Apple Store is now just called Apple

The Apple Store is now simply ‘Apple,’ company says

The Apple Store is now simply 'Apple,' company says

It’s called Apple, not the Apple Store.The Cupertino company has decreed that its chain of retail stores will now only be referred to thusly in what seems to be part of an ongoing attempt to rebrand them from shopping destinations to community gathering places of sorts.Apple’s new flagship store in downtown San Francisco opened as simply “Apple Union Square” in May, and now, the company’s website shows, many other stores, like “Apple Fifth Avenue”and “Apple World Trade Center,” are following suit and losing the “Store.”

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Apple Drops ‘Store’ From Apple Store Branding

Apple Drops 'Store' From Apple Store Branding

The new website for The Grove Apple StoreThe old website for The Grove Apple StoreApple appears to be making a slight branding change to its retail business, dropping the “Store” moniker when referring to its Apple Store locations.Apple has already made the change online, and all of its store pages now refer to stores by names like “Apple Union Square” or “Apple Valley Fair” or “Apple The Grove,” instead of “Apple Store, Valley Fair” or “Apple Store, The Grove.”It’s a change that appears to have started rolling out with the launch of the newer Apple Stores , like the Union Square location in San Francisco.

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The Apple Store is now just called Apple

The Apple Store is now just called Apple

Apple is simplifying the branding of its retail chain by completely getting rid of the “Store” part of Apple Store.From now on, the company’s stores will simply go by “Apple” followed by the location of that specific store.For example, only a couple days ago, Apple opened the doors to Apple World Trade Center — not Apple Store, World Trade Center — inside the stunning Oculus / Westfield Mall in lower Manhattan.

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