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variety : TV Companies Resist Facebook Video Deals

Facebook Unveils Enhanced Video Metrics, New 360-Degree Video Tools

Facebook Unveils Enhanced Video Metrics, New 360-Degree Video Tools

, aiming to draw more premium video to its massive platform, is giving media partners more fine-grained looks at the demographics and engagement patterns of the social network’s viewers, as well as new tools for producing 360-degree videos.But the developments show Facebook is still primarily in “build audience first” mode on its video strategy — and catching up with YouTube on the features front — even as publishers clamor for better ways to monetize their video content, including the ability to sell their own ads.Facebook has been kicking the tires on video ads served in third-party content, including a test of mid-roll ads of up to 15 seconds in Facebook Live streams, but the company has said those efforts are a work in progress.

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New Video Metrics: Understand the Audience and Engagement of Your Facebook Videos

New Video Metrics: Understand the Audience and Engagement of Your Facebook Videos

By Anaid Gomez-Ortigoza, Product ManagerAll kinds of publishers post video on Facebook to engage, inform, and entertain people.We’re always listening to feedback from publishers, and we’ve heard that they want to learn more about their audiences to help build their content and business strategies.Today we’re announcing new video metrics in Page Insights and Video Library that help publishers better understand who’s watching their videos, how audiences are engaging with Live video, and how sharing contributes to video distribution.

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TV Companies Resist Facebook Video Deals

TV Companies Resist Facebook Video Deals

The NFL is among a crop of premium content owners resisting striking deals with Facebook for its video features.Photo: Associated PressThe National Football League, Walt Disney Co. DIS -0.09 % and Comcast Corp. CMCSA 0.68 % ’s NBCUniversal are among television content owners that are resisting striking deals with Facebook Inc. FB 0.02 % for its video features, concerned about ceding control to the social networking giant and undermining the value of their programming.Facebook has been courting premium content owners for its “Suggested Videos” feature and Facebook Live, its new live-streaming product, people familiar with the matter say.

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